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* ELMI Occupation Profile - Public Relations Specialists *
 
Public Relations Specialists
(O*NET 27-3031.00, SOC 27-3031)
What they do
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
 
Also called:
Account Executive, Communications Director, Communications Specialist, Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator, Public Relations Specialist (PR Specialist)
 
 
Wages
Vermont - 2018
Percentile1HourlyYearly
10% $ 14.83   $30,850  
25% $ 18.31   $38,090  
Median $ 24.80   $51,570  
75% $ 33.81   $70,330  
90% $ 47.00   $97,760  
 
Average $ 27.98   $58,200  
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
United States - 2016
IndustryPercent of total
  • Religious, grantmaking, civic, professional, and similar organizations
23%
  • Advertising, public relations, and related services
15%
  • Educational services; state, local, and private
11%
  • Local government, excluding education and hospitals
4%
  • Management of companies and enterprises
4%
More at BLS
 
Knowledge
People in this career often know a lot about:
  • Communications and Media
    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management
    Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
More at O*NET
 
Skills
People in this career often have these skills:
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking
    Talking to others to convey information effectively.
  • Coordination
    Adjusting actions in relation to others' actions.
  • Social Perceptiveness
    Being aware of others' reactions and understanding why they react as they do.
  • Time Management
    Managing one's own time and the time of others.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Enterprising
    Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic
    Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
  • Social
    Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
What are your interests? Take the O*NET Interest Profiler
 
Work Styles
People in this career will do well at jobs that need:
  • Integrity
    Job requires being honest and ethical.
  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Persistence
    Job requires persistence in the face of obstacles.
  • Cooperation
    Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
Related Occupations
More at O*NET
 
 
Career Video
 
Projected Employment
 Vermont
2016 employment 1,103
2026 employment 1,150
Annual percent change
(compounded)
0.4%
Annual projected job openings
(due to change and separations)
113
More at Occupational Projections
 
Education and Experience:
  • Typical education needed for entry
    Bachelor's degree
  • Work experience in a related occupation
    No work experience
  • Typical on-the-job training needed to attain competency
    No on-the-job training
Based on BLS Education and Training Classifications
 
Job Zone
Considerable Preparation Needed
  • Specific Vocational Preparation Range
    (7.0 to < 8.0) - A typical worker will require over 2 years up to and including 4 years of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  8%
Bachelor's degree   92%
Associate's degree   0%
Certificate or some college,
no degree
  0%
High school diploma
or equivalent
  0%
Less than high school diploma   0%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity
    The ability to speak clearly so others can understand you.
  • Written Expression
    The ability to communicate information and ideas in writing so others will understand.
  • Speech Recognition
    The ability to identify and understand the speech of another person.
More at O*NET
 
Work Activities
In general, what you might do:
  • Getting Information
    Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Persons Outside Organization
    Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates
    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Interacting With Computers
    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Thinking Creatively
    Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Develop promotional strategies or plans.
  • Coach others.
  • Collaborate with others in marketing activities.
More at O*NET
 
Tasks
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
More at O*NET
 
O*NET in-it

This page includes information from the O*NET 24.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment Statistics and State Occupational Projecions programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor