What they do
|
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
|
| |
| Also called: |
|
Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher
|
| |
|
|
|
| |
Wages
|
|
| Vermont - 2023 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 21.90 |
$45,550 |
| 25% |
$ 25.48 |
$53,000 |
| Median |
$ 32.00 |
$66,560 |
| 75% |
$ 40.05 |
$83,300 |
| 90% |
$ 47.70 |
$99,220 |
|
| Average |
$ 33.98 |
$70,680 |
|
|
| More at CareerOneStop |
|
| | |
Industries of Employment
| United States - 2020 |
| Industry | Percent of total |
- Professional, scientific, and technical services
| 27% |
- Management of companies and enterprises
| 7% |
- Insurance carriers and related activities
| 5% |
| 4% |
- Administrative and support services
| 4% |
| More at BLS |
|
|
| |
Knowledge
| People in this career often know a lot about: |
- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
|
- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
|
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
|
- Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
|
- Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
|
| More at O*NET |
|
|
| |
Skills
| People in this career often have these skills: |
- Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
|
- Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
|
- Writing
Communicating effectively in writing as appropriate for the needs of the audience.
|
- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
|
- Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
|
| More at O*NET |
|
|
| |
Interests
| People in this career often prefer these work environments: |
- Investigative
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
|
- Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
|
- Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
|
| What are your interests? Take the O*NET Interest Profiler |
|
|
| |
Work Styles
| People in this career will do well at jobs that need: |
- Analytical Thinking
Job requires analyzing information and using logic to address work-related issues and problems.
|
- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
|
- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
|
- Integrity
Job requires being honest and ethical.
|
- Initiative
Job requires a willingness to take on responsibilities and challenges.
|
| More at O*NET |
|
|
| |
Tasks
| On the job, you would: |
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
|
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
|
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
|
- Measure and assess customer and employee satisfaction.
|
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
|
| More at O*NET |
|
|
| |
| Related Occupations
|
| |
|
|
| Career Video
|
| |
Projected Employment
|
|
| Vermont |
| 2020 employment |
1,042 |
| 2030 employment |
1,310 |
Annual percent change
(compounded) |
2.3% |
Annual projected job openings
(due to change and separations) |
141 |
| More at Occupational Projections |
|
| | |
Education and Experience:
- Typical education needed for entry
Bachelor's degree
|
- Work experience in a related occupation
None
|
- Typical on-the-job training needed to attain competency
None
|
| Based on BLS Education and Training Classifications |
|
|
| |
Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
|
- Physical activity is Seldom Important
|
- Level of activity is Very Low
|
|
|
| Low |  | High |
|
|
|
| Compare Occupations at O*NET |
|
|
| |
Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
|
| Based on O*Net Job Zones and SVP |
|
|
| |
Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 0% |
Master's degree or
post-BA certificate | | 43% |
| Bachelor's degree | | 57% |
| Associate's degree | | 0% |
Certificate or some college,
no degree | | 0% |
High school diploma
or equivalent | | 0% |
| Less than high school diploma | | 0% |
| More at O*NET |
|
|
| |
Abilities
| People in this career often have talent in: |
- Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
|
- Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
|
- Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
|
- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
|
- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
|
| More at O*NET |
|
|
| |
Work Activities
| In general, what you might do: |
- Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
|
- Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
|
- Interpreting the Meaning of Information for Others
Translating or explaining what information means and how it can be used.
|
- Processing Information
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
|
- Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
|
| More at O*NET |
|
|
| |
Detailed Work Activities
| What you might do in a day: |
- Prepare research reports.
|
|
- Conduct surveys in organizations.
|
- Establish business management methods.
|
- Measure effectiveness of business strategies or practices.
|
| More at O*NET |
|
|
| |
Other Resources
|
- CareerOneStop
resource for job seekers, students, businessess and career professionals
|
- O*NET Online
nation's primary source of occupational information
|
|
|
|
|
| |
|
