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* ELMI Occupation Profile - Market Research Analysts and Marketing Specialists *
 
Market Research Analysts and Marketing Specialists
(O*NET 13-1161.00, SOC 13-1161)
What they do
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
 
Also called:
Business Development Specialist, Client Service and Consulting Manager, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher, Marketing Research Coordinator
 
 
Wages
Vermont - 2018
Percentile1HourlyYearly
10% $ 17.23   $35,840  
25% $ 21.54   $44,790  
Median $ 27.64   $57,500  
75% $ 36.24   $75,390  
90% $ 47.37   $98,530  
 
Average $ 30.43   $63,290  
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
United States - 2016
IndustryPercent of total
  • Management, scientific, and technical consulting services
12%
  • Management of companies and enterprises
8%
  • Computer systems design and related services
5%
  • Advertising, public relations, and related services
5%
  • Merchant wholesalers, durable goods
4%
More at BLS
 
Knowledge
People in this career often know a lot about:
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Mathematics
    Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management
    Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
More at O*NET
 
Skills
People in this career often have these skills:
  • Critical Thinking
    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension
    Understanding written sentences and paragraphs in work related documents.
  • Writing
    Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Complex Problem Solving
    Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Investigative
    Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
  • Enterprising
    Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional
    Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
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Work Styles
People in this career will do well at jobs that need:
  • Analytical Thinking
    Job requires analyzing information and using logic to address work-related issues and problems.
  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity
    Job requires being honest and ethical.
  • Initiative
    Job requires a willingness to take on responsibilities and challenges.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
Related Occupations
More at O*NET
 
 
Career Video
 
Projected Employment
 Vermont
2016 employment 1,694
2026 employment 2,017
Annual percent change
(compounded)
1.8%
Annual projected job openings
(due to change and separations)
208
More at Occupational Projections
 
Education and Experience:
  • Typical education needed for entry
    Bachelor's degree
  • Work experience in a related occupation
    No work experience
  • Typical on-the-job training needed to attain competency
    No on-the-job training
Based on BLS Education and Training Classifications
 
Job Zone
Considerable Preparation Needed
  • Specific Vocational Preparation Range
    (7.0 to < 8.0) - A typical worker will require over 2 years up to and including 4 years of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  43%
Bachelor's degree   57%
Associate's degree   0%
Certificate or some college,
no degree
  0%
High school diploma
or equivalent
  0%
Less than high school diploma   0%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Inductive Reasoning
    The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Deductive Reasoning
    The ability to apply general rules to specific problems to produce answers that make sense.
  • Fluency of Ideas
    The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
More at O*NET
 
Work Activities
In general, what you might do:
  • Getting Information
    Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Analyzing Data or Information
    Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Interpreting the Meaning of Information for Others
    Translating or explaining what information means and how it can be used.
  • Processing Information
    Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Interacting With Computers
    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Prepare research reports.
  • Analyze consumer trends.
  • Conduct surveys in organizations.
  • Establish business management methods.
  • Measure effectiveness of business strategies or practices.
More at O*NET
 
Tasks
On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
More at O*NET
 
O*NET in-it

This page includes information from the O*NET 24.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment Statistics and State Occupational Projecions programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor