What they do
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Originate and prepare written material, such as scripts, stories, advertisements, and other material.
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| Also called: |
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Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Associate, Advertising Copywriter, Advertising Writer, Communications Specialist, Copywriter, Freelance Copywriter, Promotion Writer, Search Engine Optimization Copywriter (SEO Copywriter), Web Content Writer
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Wages
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| Vermont - 2023 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 24.92 |
$51,830 |
| 25% |
$ 30.04 |
$62,490 |
| Median |
$ 33.65 |
$69,990 |
| 75% |
$ 43.26 |
$89,980 |
| 90% |
$ 88.23 |
$183,510 |
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| Average |
$ 41.36 |
$86,030 |
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| More at CareerOneStop |
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Industries of Employment
| United States - 2020 |
| Industry | Percent of total |
| 68% |
- Professional, scientific, and technical services
| 9% |
- Publishing industries (except Internet)
| 3% |
- Performing arts, spectator sports, and related industries
| 3% |
- Educational services; state, local, and private
| 3% |
| More at BLS |
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Knowledge
| People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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| More at O*NET |
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Skills
| People in this career often have these skills: |
- Writing
Communicating effectively in writing as appropriate for the needs of the audience.
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- Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Speaking
Talking to others to convey information effectively.
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- Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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| More at O*NET |
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Interests
| People in this career often prefer these work environments: |
- Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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- Artistic
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
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- Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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| What are your interests? Take the O*NET Interest Profiler |
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Work Styles
| People in this career will do well at jobs that need: |
- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Persistence
Job requires persistence in the face of obstacles.
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- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
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- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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| More at O*NET |
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Tasks
| On the job, you would: |
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
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- Vary language and tone of messages based on product and medium.
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- Present drafts and ideas to clients.
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- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
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- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
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| More at O*NET |
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| Related Occupations
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| Career Video
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Projected Employment
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| Vermont |
| 2020 employment |
731 |
| 2030 employment |
829 |
Annual percent change
(compounded) |
1.3% |
Annual projected job openings
(due to change and separations) |
84 |
| More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
Bachelor's degree
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- Work experience in a related occupation
None
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- Typical on-the-job training needed to attain competency
Long-term on-the-job training
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| Based on BLS Education and Training Classifications |
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Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
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- Physical activity is Seldom Important
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- Level of activity is Very Low
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| Low |  | High |
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| Compare Occupations at O*NET |
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Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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| Based on O*Net Job Zones and SVP |
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Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 0% |
Master's degree or
post-BA certificate | | 0% |
| Bachelor's degree | | 47% |
| Associate's degree | | 18% |
Certificate or some college,
no degree | | 35% |
High school diploma
or equivalent | | 0% |
| Less than high school diploma | | 0% |
| More at O*NET |
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Abilities
| People in this career often have talent in: |
- Written Expression
The ability to communicate information and ideas in writing so others will understand.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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| More at O*NET |
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Work Activities
| In general, what you might do: |
- Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
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- Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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- Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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- Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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- Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
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| More at O*NET |
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Detailed Work Activities
| What you might do in a day: |
- Develop promotional strategies or plans.
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- Write advertising or promotional material.
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- Present work to clients for approval.
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- Confer with clients to determine needs.
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| More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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