Data & Research
 
* ELMI Occupation Profile - Advertising and Promotions Managers *
 
Advertising and Promotions Managers
(O*NET 11-2011.00, SOC 11-2011)
What they do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
 
Also called:
Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
 
 
Wages
Vermont - 2023
Percentile1HourlyYearly
10% $ 34.13   $70,980  
25% $ 34.21   $71,170  
Median $ 36.34   $75,590  
75% $ 43.40   $90,270  
90% $ 50.06   $104,120  
 
Average $ 40.43   $84,090  
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
United States - 2020
IndustryPercent of total
  • Professional, scientific, and technical services
55%
  • Management of companies and enterprises
9%
  • Publishing industries (except Internet)
4%
  • Broadcasting (except Internet)
4%
  • Self-employed workers
3%
More at BLS
 
Knowledge
People in this career often know a lot about:
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media
    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management
    Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
More at O*NET
 
Skills
People in this career often have these skills:
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking
    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Social Perceptiveness
    Being aware of others' reactions and understanding why they react as they do.
  • Speaking
    Talking to others to convey information effectively.
  • Judgment and Decision Making
    Considering the relative costs and benefits of potential actions to choose the most appropriate one.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Enterprising
    Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
  • Artistic
    Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
  • Conventional
    Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
What are your interests? Take the O*NET Interest Profiler
 
Work Styles
People in this career will do well at jobs that need:
  • Initiative
    Job requires a willingness to take on responsibilities and challenges.
  • Cooperation
    Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.
  • Adaptability/Flexibility
    Job requires being open to change (positive or negative) and to considerable variety in the workplace.
More at O*NET
 
Tasks
On the job, you would:
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
More at O*NET
 
Related Occupations
More at O*NET
 
 
Career Video
Watch at CareerOneStop with transcript or at YouTube.
 
Projected Employment
 Vermont
2020 employment 43
2030 employment 50
Annual percent change
(compounded)
1.5%
Annual projected job openings
(due to change and separations)
6
More at Occupational Projections
 
Education and Experience:
  • Typical education needed for entry
    Bachelor's degree
  • Work experience in a related occupation
    Less than 5 years
  • Typical on-the-job training needed to attain competency
    None
Based on BLS Education and Training Classifications
 
Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
 
  • Physical activity is Somewhat Important
  • Level of activity is Low
Importance
Low   High
Level
Compare Occupations at O*NET
 
Job Zone
Considerable Preparation Needed
  • Specific Vocational Preparation Range
    (7.0 to < 8.0) - A typical worker will require over 2 years up to and including 4 years of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  8%
Bachelor's degree   60%
Associate's degree   8%
Certificate or some college,
no degree
  8%
High school diploma
or equivalent
  10%
Less than high school diploma   6%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Clarity
    The ability to speak clearly so others can understand you.
  • Written Comprehension
    The ability to read and understand information and ideas presented in writing.
  • Deductive Reasoning
    The ability to apply general rules to specific problems to produce answers that make sense.
More at O*NET
 
Work Activities
In general, what you might do:
  • Working with Computers
    Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Communicating with People Outside the Organization
    Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting Information
    Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Supervisors, Peers, or Subordinates
    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Organizing, Planning, and Prioritizing Work
    Developing specific goals and plans to prioritize, organize, and accomplish your work.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Develop promotional materials.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Confer with organizational members to accomplish work activities.
  • Evaluate employee performance.
  • Supervise employees.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
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This page includes information from the O*NET 28.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics and State Occupational Projections programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor