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* ELMI Occupation Report *
Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.   (O'Net 41-2031.00)

Reported job titles:   Agent, Art Dealer, Art Objects Salesperson, Associate Sales, Attendant Sales, Auto Dealer   (view all job titles)
  • Career Video
  • Wages
  • Employment Trends
  • Industries of Employment
  • Tasks
  • Knowledge
  • Skills
  • Abilities
  • Work Activities
  • Interests
  • Work Styles
  • License Information
  • Education & Training Requirements
  • Schools
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    Career Video
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    for Retail Salespersons
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     Location Pay
    Percentile Wages Average
    10% 25% 50%
    75% 90%
     Vermont Hourly $ 9.33   $ 9.87   $ 11.51   $ 14.89   $ 21.93   $ 13.86  
    Yearly $19,400   $20,530   $23,940   $30,980   $45,620   $28,830  
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 9.33   $ 9.84   $ 11.33   $ 14.51   $ 23.23   $ 13.86  
    Yearly $19,400   $20,460   $23,570   $30,180   $48,310   $28,830  
     Southern Vermont Balance of State Hourly $ 9.35   $ 10.00   $ 11.65   $ 15.16   $ 21.03   $ 14.00  
    Yearly $19,450   $20,800   $24,240   $31,530   $43,730   $29,120  
     Northern Vermont Balance of State Hourly $ 9.29   $ 9.71   $ 11.80   $ 15.37   $ 21.07   $ 13.61  
    Yearly $19,320   $20,200   $24,540   $31,980   $43,830   $28,300  
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2016.
    Note: 2015 release includes new geographic definitions based on 2010 Census.

    Employment Trends
    for Retail Salespersons
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    Location Employment Annual % change
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 9,139 9,526 0.4% 356
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.

    Industries of Employment
    for Retail Salespersons
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    Industry Percent of Total
    Clothing and clothing accessories stores 21.1%
    General merchandise stores 20.2%
    Building material and garden equipment and supplies dealers 10.0%
    Motor vehicle and parts dealers 7.9%
    Sporting goods, hobby, book, and music stores 7.7%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.

    for Retail Salespersons
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  • Greet customers and ascertain what each customer wants or needs.
  • Describe merchandise and explain use, operation, and care of merchandise to customers.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Compute sales prices, total purchases and receive and process cash or credit payment.
  • Answer questions regarding the store and its merchandise.
  • Prepare sales slips or sales contracts.
  • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  • Maintain records related to sales.
  • Demonstrate use or operation of merchandise.
  • Place special orders or call other stores to find desired items.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    for Retail Salespersons
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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  • Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    for Retail Salespersons
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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Persuasion - Persuading others to change their minds or behavior.
  • Speaking - Talking to others to convey information effectively.
  • Service Orientation - Actively looking for ways to help people.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Coordination - Adjusting actions in relation to others' actions.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
    source: Occupational Information Network: Retail Salespersons  updated June 2010

    for Retail Salespersons
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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    Work Activities
    for Retail Salespersons
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  • Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    for Retail Salespersons
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
    source: Occupational Information Network: Retail Salespersons  updated June 2008

    Work Styles
    for Retail Salespersons
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  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Integrity - Job requires being honest and ethical.
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    State of Vermont License Information
    that may be required for Retail Salespersons
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    License Name Licensing Agency
    Hearing Aid Dispenser Vermont Secretary of State
    Office of Professional Regulation
    Hearing Aid Dispenser Licensing
    source: Vermont Department of Labor, Licensed & Certified Occupations in Vermont, 2015.

    Education and Training Requirements
    for Retail Salespersons
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  • Job Zone Two: Some Preparation Needed
  • Education: These occupations usually require a high school diploma.
  • Training: Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
  • Experience: Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
    source: Occupational Information Network: Retail Salespersons  updated June 2009

    offering instructional programs related to Retail Salespersons
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    No school information for this occupation.

    Other Resources
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Retail Salespersons.
  • Occupational Outlook Handbook
  • The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.
    Go to Occupational Outlook Handbook
    Handbook occupations related to Retail Salespersons :
  • Retail Sales Workers
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    Related Occupations
    Occupations with skill requirements similar to Retail Salespersons
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  • Bartenders
  • Concierges
  • Counter and Rental Clerks
  • Demonstrators and Product Promoters
  • First-Line Supervisors of Retail Sales Workers
  • Hotel, Motel, and Resort Desk Clerks
  • Medical Records and Health Information Technicians
  • Office Clerks, General
  • Parts Salespersons
  • Receptionists and Information Clerks
    source: Occupational Information Network: Retail Salespersons 

 State of Vermont Department of Labor