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Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects. (O'Net 27-1024.00)
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| Reported job titles:
Advertising Designer,
Advertising Layout Worker,
Art Director,
Artist,
Catalogue Illustrator,
Commerical Artist
(view all job titles)
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Career Video
for Arts, Audio-Video Technology and Communications |
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| Locations
| May 2012 |
| hourly rates |
annual rates |
| Average |
Median |
Midrange |
Average |
Median |
Midrange |
| Vermont |
$ 20.99 |
$ 18.58 |
$ 14.32 -
$ 25.71
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$ 43,660 |
$ 38,640 |
$ 29,770 -
$ 53,480
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| Burlington-South Burlington, VT Metropolitan NECTA |
$ 23.43 |
$ 21.55 |
$ 15.34 -
$ 27.69
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$ 48,730 |
$ 44,830 |
$ 31,900 -
$ 57,590
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| Southern Vermont Balance of State |
$ 18.30 |
$ 16.16 |
$ 13.34 -
$ 20.67
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$ 38,060 |
$ 33,610 |
$ 27,750 -
$ 43,000
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| Northern Vermont Balance of State |
$ 21.50 |
$ 18.83 |
$ 15.93 -
$ 28.04
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$ 44,720 |
$ 39,170 |
$ 33,140 -
$ 58,320
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source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released May 2013. |
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| Location |
Employment |
Annual % change
(compounded) |
Annual job openings
(due to growth and
net replacements) |
| 2010 |
2020 |
| Vermont |
1,003 |
1,102 |
0.9% |
41 |
| Burlington-South Burlington, VT Metropolitan NECTA |
345 |
376 |
0.9% |
14 |
| Southern Vermont Balance of State |
433 |
484 |
1.1% |
18 |
| Northern Vermont Balance of State |
238 |
261 |
0.9% |
9 |
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source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released August 2012, area estimates released April 2013. |
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| Industry |
Vermont |
2010
Employment |
Percent
of Total |
| Total Self-Employed and Unpaid Family Workers, Primary Job |
493 |
50% |
| Professional, Scientific, and Technical Services |
214 |
22% |
| Publishing Industries |
112 |
12% |
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source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, released August 2012. |
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Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. |
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Determine size and arrangement of illustrative material and copy, and select style and size of type. |
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Confer with clients to discuss and determine layout design. |
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Develop graphics and layouts for product illustrations, company logos, and Internet websites. |
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Review final layouts and suggest improvements as needed. |
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Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes. |
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Use computer software to generate new images. |
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Key information into computer equipment to create layouts for client or supervisor. |
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Maintain archive of images, photos, or previous work products. |
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Prepare notes and instructions for workers who assemble and prepare final layouts for printing. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models. |
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Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
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Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
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English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture. |
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Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
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Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
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Speaking - Talking to others to convey information effectively. |
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Writing - Communicating effectively in writing as appropriate for the needs of the audience. |
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Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
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Reading Comprehension - Understanding written sentences and paragraphs in work related documents. |
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Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making. |
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Coordination - Adjusting actions in relation to others' actions. |
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Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
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Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
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Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
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Written Comprehension - The ability to read and understand information and ideas presented in writing. |
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Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
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Near Vision - The ability to see details at close range (within a few feet of the observer). |
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Written Expression - The ability to communicate information and ideas in writing so others will understand. |
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Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. |
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Oral Expression - The ability to communicate information and ideas in speaking so others will understand. |
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Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
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Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways. |
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Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
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Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
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Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. |
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Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. |
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Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
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Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. |
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Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. |
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Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
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Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. |
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Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules. |
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Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
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Realistic - Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outsi |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Attention to Detail - Job requires being careful about detail and thorough in completing work tasks. |
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Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
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Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
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Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
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Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
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Initiative - Job requires a willingness to take on responsibilities and challenges. |
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Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
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Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
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Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems. |
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Integrity - Job requires being honest and ethical. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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| No state licenses listed for this occupation.
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Job Zone Four: Considerable Preparation Needed |
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Education: Most of these occupations require a four-year bachelor's degree, but some do not. |
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Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training. |
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Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified. |
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| source: Occupational Information Network: Graphic Designers updated June 2008 |
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Related Instructional Programs |
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- Agricultural Communication/Journalism
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- Commercial and Advertising Art
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- Design and Visual Communications, General
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- Web Page, Digital/Multimedia & Information Resources Design
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| | Search for schools offering these programs at |
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| source: National Center for Education Statistics 2000 Classification of Instructional Programs
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| Labor Exchange Information |
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A source for occupational characteristics, such as age, gender, race, and years of education
and an alternative source for occupational wage rates.
Limited to people looking for jobs and the jobs advertised through VDOL
Vermont Job Link. |
| Look for statewide information over the latest 12 months for Graphic Designers . |
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| Occupational Outlook Handbook |
| The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations. |
| Handbook occupations related to Graphic Designers : |
| Graphic designers |
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| O*NET™ Online |
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O*NET Online is an interactive web site for those interested in exploring occupations through O*NET, The Occupational Information Network database.
All of the descriptive information on this page comes from the O*NET database, version 14.0, released July 2009.
The O*NET database takes the place of the Dictionary of Occupational Titles (DOT) as the nation's primary source of occupational information. |
| For additional information on Graphic Designers , go to
O*NET Online Detail Report. |
For the O*NET Online home page, go to 
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Art Directors |
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Camera Operators, Television, Video, and Motion Picture |
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Commercial and Industrial Designers |
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Directors- Stage, Motion Pictures, Television, and Radio |
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Fashion Designers |
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Fine Artists, Including Painters, Sculptors, and Illustrators |
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Interior Designers |
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Makeup Artists, Theatrical and Performance |
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Set and Exhibit Designers |
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| source: Occupational Information Network: Graphic Designers |
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