Data & Research
 
* ELMI Occupation Profile - Demonstrators and Product Promoters *
 
Demonstrators and Product Promoters
(O*NET 41-9011.00, SOC 41-9011)
What they do
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
 
Also called:
Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator
 
 
Wages
Vermont - 2023
Percentile1HourlyYearly
10% $ 18.83   $39,160  
25% $ 19.18   $39,900  
Median $ 29.07   $60,470  
75% $ 35.09   $72,990  
90% $ 36.82   $76,590  
 
Average $ 27.44   $57,080  
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
United States - 2020
IndustryPercent of total
  • Professional, scientific, and technical services
30%
  • Beverage and tobacco product manufacturing
15%
  • Administrative and support services
11%
  • Self-employed workers
9%
  • Food and beverage stores
7%
More at BLS
 
Knowledge
People in this career often know a lot about:
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Food Production
    Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
  • Public Safety and Security
    Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
More at O*NET
 
Skills
People in this career often have these skills:
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking
    Talking to others to convey information effectively.
  • Persuasion
    Persuading others to change their minds or behavior.
  • Reading Comprehension
    Understanding written sentences and paragraphs in work-related documents.
  • Service Orientation
    Actively looking for ways to help people.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Enterprising
    Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
  • Conventional
    Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
  • Realistic
    Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services.
What are your interests? Take the O*NET Interest Profiler
 
Work Styles
People in this career will do well at jobs that need:
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity
    Job requires being honest and ethical.
  • Cooperation
    Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Social Orientation
    Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Concern for Others
    Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
More at O*NET
 
Tasks
On the job, you would:
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
More at O*NET
 
Related Occupations
More at O*NET
 
 
Career Video
Watch at CareerOneStop with transcript or at YouTube.
 
Projected Employment
 Vermont
2020 employment 99
2030 employment 135
Annual percent change
(compounded)
3.2%
Annual projected job openings
(due to change and separations)
25
More at Occupational Projections
 
Education and Experience:
  • Typical education needed for entry
    No formal educational credential
  • Work experience in a related occupation
    None
  • Typical on-the-job training needed to attain competency
    Short-term on-the-job training
Based on BLS Education and Training Classifications
 
Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
 
  • Physical activity is Important
  • Level of activity is Low
Importance
Low   High
Level
Compare Occupations at O*NET
 
Job Zone
Some Preparation Needed
  • Specific Vocational Preparation Range
    (4.0 to < 6.0) - A typical worker will require over 3 months up to and including 1 year of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  1%
Bachelor's degree   0%
Associate's degree   0%
Certificate or some college,
no degree
  0%
High school diploma
or equivalent
  64%
Less than high school diploma   35%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity
    The ability to speak clearly so others can understand you.
  • Speech Recognition
    The ability to identify and understand the speech of another person.
  • Deductive Reasoning
    The ability to apply general rules to specific problems to produce answers that make sense.
More at O*NET
 
Work Activities
In general, what you might do:
  • Performing for or Working Directly with the Public
    Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Selling or Influencing Others
    Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Establishing and Maintaining Interpersonal Relationships
    Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with People Outside the Organization
    Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates
    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Distribute promotional literature or samples to customers.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
  • Clean work areas.
  • Demonstrate products to consumers.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
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This page includes information from the O*NET 28.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics and State Occupational Projections programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor