Data & Research
 
* ELMI Occupation Profile - Copy Writers *
 
Copy Writers
(O*NET 27-3043.04, SOC 27-3043)
What they do
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
 
Also called:
Account Executive, Advertising Associate, Advertising Copy Writer, Advertising Writer, Communications Specialist, Copy Writer, Copywriter, Freelance Copywriter, Production Director, Web Content Writer
 
 
Wages
Writers and Authors*
Vermont - 2020
Percentile1HourlyYearly
10% $ 20.56   $42,760  
25% $ 26.84   $55,830  
Median $ 34.47   $71,690  
75% $ 41.92   $87,190  
90% $ 59.73   $124,240  
 
Average $ 36.64   $76,210  
* You're seeing information for "Writers and Authors" because it includes "Copy Writers" for which wage information is not available.
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
Writers and Authors*
United States - 2018
IndustryPercent of total
  • Self-employed workers
62%
  • Professional, scientific, and technical services
11%
  • Publishing industries (except Internet)
4%
  • Performing arts, spectator sports, and related industries
3%
  • Motion picture and sound recording industries
3%
* You're seeing information for "Writers and Authors" because it includes "Copy Writers" for which industries of employment information is not available.
More at BLS
 
Knowledge
People in this career often know a lot about:
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media
    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Computers and Electronics
    Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
More at O*NET
 
Skills
People in this career often have these skills:
  • Reading Comprehension
    Understanding written sentences and paragraphs in work related documents.
  • Writing
    Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking
    Talking to others to convey information effectively.
  • Critical Thinking
    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Enterprising
    Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic
    Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
What are your interests? Take the O*NET Interest Profiler
 
Work Styles
People in this career will do well at jobs that need:
  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Innovation
    Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Integrity
    Job requires being honest and ethical.
  • Cooperation
    Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
Related Occupations
More at O*NET
 
 
Career Video
 
Projected Employment
Writers and Authors*
 Vermont
2018 employment 759
2028 employment 717
Annual percent change
(compounded)
-0.6%
Annual projected job openings
(due to change and separations)
73
* You're seeing information for "Writers and Authors" because it includes "Copy Writers" for which projected employment information is not available.
More at Occupational Projections
 
Education and Experience:
Writers and Authors*
  • Typical education needed for entry
    Bachelor's degree
  • Work experience in a related occupation
    None
  • Typical on-the-job training needed to attain competency
    Long-term on-the-job training
* You're seeing information for "Writers and Authors" because it includes "Copy Writers" for which education and experience information is not available.
Based on BLS Education and Training Classifications
 
Job Zone
Considerable Preparation Needed
  • Specific Vocational Preparation Range
    (7.0 to < 8.0) - A typical worker will require over 2 years up to and including 4 years of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  2%
Bachelor's degree   71%
Associate's degree   10%
Certificate or some college,
no degree
  17%
High school diploma
or equivalent
  0%
Less than high school diploma   0%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Written Comprehension
    The ability to read and understand information and ideas presented in writing.
  • Written Expression
    The ability to communicate information and ideas in writing so others will understand.
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
  • Near Vision
    The ability to see details at close range (within a few feet of the observer).
More at O*NET
 
Work Activities
In general, what you might do:
  • Thinking Creatively
    Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Getting Information
    Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Persons Outside Organization
    Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Establishing and Maintaining Interpersonal Relationships
    Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Organizing, Planning, and Prioritizing Work
    Developing specific goals and plans to prioritize, organize, and accomplish your work.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Write advertising or promotional material.
  • Confer with clients to determine needs.
  • Present work to clients for approval.
  • Collaborate with others in marketing activities.
  • Edit written materials.
More at O*NET
 
Tasks
On the job, you would:
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
More at O*NET
 
O*NET in-it

This page includes information from the O*NET 25.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment Statistics and State Occupational Projecions programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor