What they do
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Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
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| Also called: |
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Account Executive, Account Supervisor, Annual Giving Director, Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)
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Wages
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| Vermont - 2020 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 23.95 |
$49,810 |
| 25% |
$ 29.43 |
$61,200 |
| Median |
$ 39.60 |
$82,360 |
| 75% |
$ 53.08 |
$110,410 |
| 90% |
$ 70.86 |
$147,400 |
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| Average |
$ 44.45 |
$92,450 |
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| More at CareerOneStop |
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Industries of Employment
| United States - 2018 |
| Industry | Percent of total |
- Religious, grantmaking, civic, professional, and similar organizations
| 21% |
- Educational services; state, local, and private
| 20% |
- Professional, scientific, and technical services
| 15% |
- Management of companies and enterprises
| 8% |
- Hospitals; state, local, and private
| 4% |
| More at BLS |
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Knowledge
| People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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- Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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| More at O*NET |
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Skills
| People in this career often have these skills: |
- Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
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- Speaking
Talking to others to convey information effectively.
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- Writing
Communicating effectively in writing as appropriate for the needs of the audience.
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| More at O*NET |
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Interests
| People in this career often prefer these work environments: |
- Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
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- Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
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| What are your interests? Take the O*NET Interest Profiler |
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Work Styles
| People in this career will do well at jobs that need: |
- Integrity
Job requires being honest and ethical.
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- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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- Persistence
Job requires persistence in the face of obstacles.
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| More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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| Related Occupations
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| Career Video
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Projected Employment
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| Vermont |
| 2018 employment |
269 |
| 2028 employment |
279 |
Annual percent change
(compounded) |
0.4% |
Annual projected job openings
(due to change and separations) |
24 |
| More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
Bachelor's degree
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- Work experience in a related occupation
5 years or more
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- Typical on-the-job training needed to attain competency
None
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| Based on BLS Education and Training Classifications |
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Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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| Based on O*Net Job Zones and SVP |
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Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 5% |
Master's degree or
post-BA certificate | | 12% |
| Bachelor's degree | | 72% |
| Associate's degree | | 0% |
Certificate or some college,
no degree | | 11% |
High school diploma
or equivalent | | 0% |
| Less than high school diploma | | 0% |
| More at O*NET |
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Abilities
| People in this career often have talent in: |
- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Written Expression
The ability to communicate information and ideas in writing so others will understand.
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- Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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| More at O*NET |
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Work Activities
| In general, what you might do: |
- Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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- Communicating with Persons Outside Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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- Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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- Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
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- Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
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| More at O*NET |
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Detailed Work Activities
| What you might do in a day: |
- Develop organizational policies or programs.
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- Develop organizational goals or objectives.
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- Direct financial operations.
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- Present information to the public.
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- Develop marketing plans or strategies.
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| More at O*NET |
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Tasks
| On the job, you would: |
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
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- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
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- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
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- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
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- Design and edit promotional publications, such as brochures.
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| More at O*NET |
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